- Raise awareness about sustaining healthy ecosystems and human well-being through addressing the increasing water quality challenges in water management and
- Raise the profile of water quality by encouraging governments, organizations, communities, and individuals around the world to actively engage in proactively addressing water quality e.g. in pollution prevention, clean up and restoration.
There is 1 385 984 100 km3 of water on the planet. Out of this less then 1% is available fresh water.
Why is this not more discussed?
http://www.unwater.org/worldwaterday/flashindex.html